Privacy policy

Last updated: 5 October 2026

The Mum Edit operates this online store and website, including the information, content, features, digital products and related services made available through the website (collectively, the “Services”).

The Mum Edit is powered by Shopify, which provides the ecommerce platform that enables us to offer and sell our digital products.

This Privacy Policy explains how The Mum Edit (“we”, “us” or “our”) collects, holds, uses and discloses personal information when you:

  • visit or interact with our website;
  • purchase or download one of our digital products;
  • create or use a customer account;
  • subscribe to our email marketing;
  • contact us; or
  • otherwise use our Services.

We are committed to handling personal information transparently and in accordance with applicable privacy laws, including Australian privacy requirements where they apply.

Please read this Privacy Policy carefully. By using our Services, you acknowledge that you have read and understood the personal-information practices described in this policy.

Personal information we collect

Personal information is information or an opinion that identifies you or can reasonably be linked to you.

Depending on how you interact with The Mum Edit, we may collect the following categories of personal information.

Contact and account information

This may include:

  • your name;
  • email address;
  • telephone number;
  • billing address;
  • customer-account details;
  • account preferences; and
  • information used to authenticate or secure your account.

Because The Mum Edit currently sells digital products, we do not ordinarily require a physical delivery address. However, a billing address may be collected for payment, fraud-prevention, taxation or checkout purposes.

Order and transaction information

This may include:

  • the products you view or purchase;
  • items placed in your cart;
  • discount codes used;
  • order number;
  • order date and value;
  • payment status;
  • refund history; and
  • previous transactions with us.

Payment information

Payments are processed through Shopify Payments, PayPal or another payment provider made available at checkout.

Payment providers may collect payment-card details, billing information, payment confirmation and fraud-prevention information. We generally do not receive or store your complete credit or debit card number.

Payment providers handle payment information in accordance with their own privacy policies and security requirements.

Digital-download information

When you purchase or access a digital product, Shopify and the Shopify Digital Products service may collect or record information such as:

  • the product purchased;
  • whether the order was fulfilled;
  • the download link issued;
  • the number of downloads;
  • the date and time of a download;
  • the IP address used to access the download;
  • browser and operating-system information; and
  • whether a download link has been activated, deactivated or reissued.

We use this information to deliver purchased files, provide customer support, prevent misuse and investigate download problems.

Communications with us

When you contact us, we may collect the information you provide in your email, contact form, support request, refund request, review or other communication.

This may include your order number, screenshots and information about an issue you are experiencing.

Please do not send us unnecessary sensitive information about yourself or a child, including medical records, diagnoses or detailed health information. We do not require this information to provide our printable routine products or ordinary customer support.

Device and usage information

When you visit our website, information may be collected automatically about your use of the Services, including:

  • IP address;
  • device type;
  • browser type;
  • operating system;
  • network connection;
  • general location derived from an IP address;
  • pages viewed;
  • links selected;
  • searches made;
  • products viewed;
  • products added to a cart;
  • checkout activity;
  • referral source; and
  • the date and time of website interactions.

This information may be collected through cookies, pixels, server logs and similar technologies.

Marketing preferences

If you subscribe to receive marketing, we may collect:

  • your email address;
  • the date and method of subscription;
  • your marketing preferences;
  • whether you open or interact with an email; and
  • unsubscribe information.

We do not treat a single purchase as automatic consent to receive ongoing promotional marketing. Where required, we obtain marketing consent separately.

How we collect personal information

We may collect personal information:

  • directly from you when you place an order, create an account, subscribe, complete a form or contact us;
  • automatically when you visit or interact with our website;
  • through cookies, pixels and similar technologies;
  • from Shopify and Shopify services used to operate the store;
  • from payment providers;
  • from marketing and analytics providers;
  • from Meta when Facebook and Instagram services are connected;
  • from fraud-prevention and security providers; and
  • from other service providers that assist us in operating the Services.

Where practicable, we collect personal information directly from you.

Why we collect and use personal information

We collect, hold and use personal information for purposes including the following.

Providing our products and Services

We use personal information to:

  • process purchases;
  • confirm payments;
  • deliver digital-product download links;
  • provide access to purchased files;
  • send order and download notifications;
  • manage customer accounts;
  • resend or deactivate download links;
  • process lawful refund requests;
  • provide technical and customer support; and
  • maintain records of transactions.

Operating and improving the website

We may use personal information and website-use information to:

  • maintain and improve the website;
  • understand how customers use the Services;
  • identify technical problems;
  • improve product information and website navigation;
  • remember customer preferences;
  • measure website and product performance; and
  • develop relevant products and services.

Marketing and advertising

Where we have consent or are otherwise permitted by law, we may use personal information to:

  • send newsletters;
  • announce new products;
  • provide offers or promotions;
  • measure the performance of marketing;
  • understand customer interests; and
  • display or measure advertising on platforms such as Facebook and Instagram.

You can unsubscribe from promotional emails at any time by using the unsubscribe link contained in the email or by contacting us.

Unsubscribing from marketing will not prevent us from sending essential non-promotional communications, such as order confirmations, download links, security notices or responses to customer-support requests.

Security, fraud prevention and enforcement

We may use personal information to:

  • process payments securely;
  • detect and prevent fraud;
  • protect our website and customers;
  • investigate suspicious purchases or download activity;
  • prevent unauthorised distribution of our digital products;
  • enforce our Terms of Service and personal-use licence; and
  • protect our legal rights and the rights of others.

Legal and administrative purposes

We may use or disclose personal information where reasonably necessary to:

  • comply with applicable laws;
  • meet taxation and record-keeping requirements;
  • respond to lawful requests from courts, regulators or government authorities;
  • obtain professional legal, accounting or financial advice;
  • establish, exercise or defend legal claims; or
  • investigate an actual or suspected breach of our policies.

Cookies and similar technologies

Our website and service providers may use cookies, pixels, tags, local storage and similar technologies.

These technologies may be used to:

  • keep the website functioning;
  • remember your cart and preferences;
  • enable secure checkout;
  • understand website traffic;
  • measure website performance;
  • prevent fraud;
  • provide analytics; and
  • deliver or measure advertising.

You may be able to manage non-essential cookies through the cookie or customer-privacy settings displayed on our website. You can also change your browser settings to reject or delete cookies.

Blocking certain cookies may affect the way parts of the website or checkout function.

Facebook, Instagram and Meta advertising

Where we connect Facebook and Instagram by Meta to our Shopify store, we may use the Meta pixel, Meta Conversions API or related Meta business tools.

Depending on the data-sharing settings we select and your applicable privacy choices, information shared with Meta may include:

  • your browsing activity;
  • pages or products viewed;
  • searches;
  • products added to cart;
  • checkout events;
  • purchase events;
  • order value;
  • IP address;
  • device and browser information; and
  • customer identifiers such as name, email address, telephone number or general location.

Meta may use this information to match activity with Meta users, measure advertising, create audiences, improve ad delivery and provide reporting.

Meta processes information under its own privacy policy. You may be able to manage advertising preferences through your Facebook or Instagram account and through any privacy controls provided on our website.

We do not manually install or use Meta advertising tools without also reviewing our customer-privacy settings and disclosures.

How we disclose personal information

We may disclose personal information to service providers where reasonably necessary to operate The Mum Edit and provide the Services.

These recipients may include:

  • Shopify, which hosts and operates our ecommerce platform;
  • Shopify Payments and other payment providers;
  • the Shopify Digital Products service used to deliver purchased files;
  • Meta, where Facebook and Instagram marketing tools are enabled;
  • email and marketing service providers;
  • website analytics providers;
  • fraud-prevention, cybersecurity and technical-support providers;
  • cloud-storage and data-hosting providers;
  • professional advisers, including accountants, lawyers and insurers;
  • government agencies, regulators, courts or law-enforcement bodies where required or authorised by law; and
  • a purchaser or adviser involved in a proposed sale, transfer, restructure or financing of the business.

We do not sell customer lists for money.

However, disclosures made through advertising cookies, pixels or similar technologies may be considered a “sale”, “sharing” or use for targeted advertising under the laws of some jurisdictions. Where applicable, you may have the right to opt out through the privacy controls provided on our website or by contacting us.

We require service providers to handle information for the relevant service and subject to their contractual and legal obligations.

Our relationship with Shopify

Our store is hosted by Shopify.

Shopify collects and processes personal information about your access to and use of the Services so that it can provide and improve the ecommerce platform, checkout, payment, security and related services.

Information submitted through our store is transmitted to Shopify and may be shared with Shopify service providers in countries other than Australia.

Where enabled, certain Shopify features may use information about interactions with our store, other Shopify merchants and Shopify services to provide analytics, personalisation, fraud prevention or advertising-related functionality.

In some circumstances, Shopify independently determines how it processes personal information. Requests concerning personal information controlled directly by Shopify may need to be submitted to Shopify.

You can read more in the Shopify Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/app-users

You can also access Shopify’s Privacy Portal:

https://privacy.shopify.com/en

Marketing communications

We send promotional electronic communications only where we have the required consent or are otherwise permitted to do so.

Our marketing messages will identify The Mum Edit, include our contact information and provide a functional method of unsubscribing.

You may unsubscribe by:

We will action valid unsubscribe requests within the period required by applicable law. We may retain limited information on a suppression list to ensure that we continue to respect the unsubscribe request.

Order confirmations, download emails, account notices and customer-support messages are service communications and may still be sent when necessary to provide a purchase or respond to a request.

Children’s privacy

Our printable products may be used by families and children, but our website, checkout and customer accounts are intended for adults purchasing products as parents, guardians, carers, educators or other responsible adults.

We do not knowingly collect personal information directly from children and do not require customers to provide a child’s:

  • full name;
  • photograph;
  • date of birth;
  • school;
  • medical diagnosis;
  • health records; or
  • other sensitive personal information.

Parents and guardians should not submit unnecessary identifying or sensitive information about a child through contact forms, reviews or support emails.

If you believe a child has provided personal information to us without appropriate permission, contact hello@themumedit.com.au so that we can assess and, where appropriate, delete the information.

Third-party websites and links

Our Services may contain links to third-party websites or platforms, including social-media services.

We do not control the privacy, security or content practices of third parties. If you follow a third-party link, review that organisation’s privacy policy and terms before providing personal information.

The inclusion of a link does not mean that we endorse or accept responsibility for the third party’s privacy or security practices.

Security

We take reasonable administrative, technical and organisational measures to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

These measures may include:

  • using established ecommerce and payment providers;
  • limiting access to customer information;
  • using account security and two-step authentication;
  • maintaining software and service-provider security settings; and
  • reviewing suspicious order or download activity.

No website, transmission or storage system can be guaranteed to be completely secure. You should avoid sending highly sensitive information through ordinary email or other unsecured communication channels.

If we become aware of a data breach, we will assess and respond to it in accordance with applicable legal requirements.

Retention of personal information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The relevant period may depend on whether we need the information to:

  • provide purchased digital products;
  • maintain a customer account;
  • provide support;
  • keep taxation and transaction records;
  • prevent fraud;
  • manage disputes;
  • enforce our agreements;
  • maintain an unsubscribe record; or
  • comply with legal obligations.

When personal information is no longer reasonably required, we may delete it, de-identify it or arrange for it to be securely handled in accordance with our service providers’ retention processes.

International storage and disclosure

Shopify and some of our other service providers operate internationally.

Personal information may therefore be stored, processed or accessed outside Australia, including in Canada, the United States and other countries where Shopify, Meta, payment providers or their service providers operate.

Privacy and data-protection laws in those countries may differ from Australian law.

Where required by applicable law, we take reasonable steps in relation to overseas disclosures and rely on appropriate legal or contractual safeguards.

Your privacy rights and choices

Depending on your location and applicable law, you may have rights in relation to your personal information, including the right to:

  • request access to personal information we hold about you;
  • request correction of inaccurate or incomplete information;
  • request deletion of certain information;
  • withdraw consent where processing is based on consent;
  • object to or restrict certain uses of information;
  • request a copy of certain information;
  • opt out of marketing;
  • manage certain cookie or advertising preferences; and
  • make a privacy complaint.

These rights are not absolute and may be subject to legal exceptions. For example, we may need to retain transaction information to comply with legal, tax, fraud-prevention or dispute-resolution requirements.

To make a privacy request, email hello@themumedit.com.au and describe your request.

We may ask for information reasonably necessary to verify your identity before providing access to, correcting or deleting personal information. We will not ask for more identifying information than is reasonably necessary.

We will respond within the timeframe required by applicable law.

For information controlled directly by Shopify, you may also need to use Shopify’s Privacy Portal at:

https://privacy.shopify.com/en

Automated processing

We do not use personal information to make our own automated decisions that have legal or similarly significant effects on customers.

Shopify, payment providers and fraud-prevention providers may use automated systems to assess payments, detect fraud or protect their platforms. Their processing is governed by their respective privacy policies and applicable laws.

Privacy complaints

If you have a question or complaint about how we have handled your personal information, contact us at:

Email: hello@themumedit.com.au

Please include enough information for us to understand the issue, but do not send unnecessary identity documents or sensitive information.

We will acknowledge your complaint within a reasonable period and aim to provide a response within 30 days. If we require more time, we will let you know.

If you are not satisfied with our response, you may have the right to contact the Office of the Australian Information Commissioner or another privacy or data-protection authority that has jurisdiction over your complaint.

Office of the Australian Information Commissioner:

https://www.oaic.gov.au/privacy/privacy-complaints

Changes to this Privacy Policy

We may update this Privacy Policy when our practices, service providers, products or legal obligations change.

When we update the policy, we will publish the revised version on our website and update the “Last updated” date. Where required by law, we will provide additional notice or request consent.

Contact us

If you have questions about this Privacy Policy, want to exercise a privacy right or wish to make a complaint, contact:

The Mum Edit
Email: hello@themumedit.com.au